Categories
digital internet media stats ways of use

generalizing based on the few non-TV watchers

This infographic from a Nielsen Cross Platform report shows how easily some breaking stats, such as some people streaming a lot of content and watching very little TV, can be taken for a general truth just because the over-all feeling of a digital tsunami is over us. I’m referring to the TV is dead claims, often taken for a truth. But yet again, statistics show us that that isn’t the case. Americans watch more TV than before.

However, there are consumption changes to keep an eye on (well, if it interests you…). The heaviest consumers used to be so across all platforms, but a subset amongst 18-34 indicates that (some) top consumers of streaming content under index in TV viewing. Fairly expected though as internet content catches up in quality and supply. See report.

I keep wondering how damn much content and watching we can take and have time for.

Categories
design digital ideas technology video clip ways of use

nifty thinking from Evernote

I find the intersection of offline and online things really interesting. I’ve been collecting some interesting links which you can find on my pinboard (which I switched to when talks of Delicious would be discontinued, and now I can’t be arsed to move back and frankly I like Pinboard.in). Whether or not we are post-digital per definition I find irrelevant. But the many things happening as we mix it all up is great. We’re becoming less digital-hyped and coming more to terms with an increasingly large chunk of digital aspects and touch points in our lives.

Here’s a really nifty idea by Evernote. I’m sure everyone knows about them, but if not, you simply need to have a look.

Categories
business digital internet just a reflection technology ways of use

indexing my life and augmenting my memory – scary thought

-Android App Indexes Your Life & Augments Your Memory

That’s a headline in a Mashable post this morning. I think it sounds interesting and have a read. But I can’t help but think about how this would sound to someone not having gone through the evolution we’ve seen over the last 10 or so years. It would scare the shit out of someone in 1980. Not only a couple of seldom used words, but they will also mess with not only my life but my memory!

“We are helping people remember their lives,” Dexetra co-founder Binil Antony explains.

I wonder though. Isn’t living life three things really? Doing it now, remembering past-living and thinking a bit about possible future living? That’s how I see it. If you plan too much ahead or keep thinking about how good it was before, someone will tell you you have to live now, here and now or live in the moment. So an app that helps me remember life, you could argue, is taking away a part of life. Or actually, perhaps it is just augmenting it.

Categories
ideas just a reflection strategy video clip ways of use work

words on turning ideas into action

The 99% Experience: Insights On Putting Your Ideas Into Action from 99% on Vimeo.

I think we’re quite a few who have experienced a variation of blockages, often invisible, that occur when trying to move an idea of some sort into action. Or even getting a seed of an idea to more of a full fledged idea. Procrastination kicks in. A coffee sounds perfect even though it was 30 minutes ago since the last cup. The situations are many and the reasons for the blockage as well.

I think there’s a few good suggestions in this clip from the 99 percent. Setting the egg timer is a good one I think. Really low-tech but effective in its simplicity. And I really do think there are devices that help us to be productive with, as well as within, technology.

I like what one guy says, as he likes the idea of micro failure but not macro failure. Perhaps something that can help you with just doing it and rather micro fail fairly quickly.

Categories
digital just a reflection ways of use

where is the internet heading?

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This is a group of people starting to draw a ‘rich picture’ about where the internet is at, and where it’s headed. The twitter-parrot-dragon is the evil forces trying to control it. The freedom fighters to the right, joined or even led by The Pirate Bay have just declared war and are moving in to the rescue.

Categories
digital technology ways of use

being productive with or within technology

JWT Intelligence has a post about new models for supporting long-form content that I liked and which coincided with a dialogue I heard the other day about whether or not person 1; 40+ and an avid reader with too much to do, was going to get the Kindle or an iPad to read books on. Person 2 was a bit confused by the question, as the iPad has so much more to offer than the “stupid” kindle. Sure, the screen is better for reading outdoors but that’s about it.

I beg to differ. New models of long-format is longer than articles but shorter than books and this has a lot to do with increasingly bite sized reading habits. That deals with that change by adapting itself to it. Shorter. Quicker. For new times and new devices.

The iPad is problematic for this bite sized world it you are, as person 1 says, an avid reader who wants to use the iPad for reading. Because it offers so much more.

Some technologies allows us (actually, it directs or guides us) to be really “productive” within the technology by which I mean (and it might not be the best wording) you can do a lot of things and be productive across the range. I’ll let “productive” mean more than useful productiveness, as that distinction is sometimes made. Other technologies allows us to be productive with. It’s more focused and specialized. But of course it’s about how people decide to use it?! Therein lies the rub. Because we can’t, can we?

So, the Kindle is the best device if you want to read books. Because there’s nothing else you can happen to start doing with it (more or less). And an egg timer is better than the iPhone if you want to boil perfect eggs. I’ve ended up with close to green eggs and 5 answered emails. Everything is mashing up which is cool and interesting but perhaps not helping us in every aspect.

I heard about this one guy in rural Japan who answered his axe-phone in a hurry and died.

Categories
flicks just a reflection ways of use

a colorful morning in Manchester

sunny cup

Coffee in the morning means I avoid a 10:30 headache. But sunshine in the morning makes sure I’m off to a good, positive start. Coffee has become air, it doesn’t make a bad day better. There’s this thing about Sweden having high suicide rates partly due to the lack of sunshine, but I really have to find out if there’s any truth in that. It might just have slipped in and stayed as a fake truth. But sun is a magic doer.

Categories
digital internet just a reflection social media technology ways of use

anonymous opinions and public revolutions

“The cost of failure is really high when you’re contributing as yourself,” said Poole. “To fail in an environment where you’re contributing with your real name is costly.”

– Chris Poole, 4chan

“REAL change comes from people putting their necks on the line. I couldn’t remember a time when an anonymous person really enacted change in, well, anything. It’s why I sign my name to everything, even stuff that could get me fired,”

– Robert Scoble

From ReadWriteWeb

Both arguments are true. And we’ve seen more than enough evidence to verify that so is the case. It’s not either/or. When given the option, people will chose that which fits. Sometimes speaking up in public is what we need. Sometimes we need to be anonymous. Away from internet, the anonymous would hold his/her breath. Online that’s not the case. That’s quite groundbreaking, is it not?

Sometimes an anonymous person can start a revolution. Other times, many anonymous discontent people might need one public person to ignite them all. Going from reluctantly quiet and anonymous, to supporting an explosion of support. Confidence in numbers.

Categories
brand case digital social media strategy ways of use work

connecting [fashion] people to [fashion] brand

I came across “Who you are and what you do is your brand“, over at Seth Hosko’s blog, about how Gap does things the wrong way, and that they should learn from H&M and Uniqlo. He’s not alone. If the crowd sourced logo re-design was a hurried and panicked decision or a plan, I don’t know, but what they’re doing doesn’t strike me as strategically sound (and it’s a badly executed one too, but that’s more subjective). The statement is definitely right in the H&M case; that who you are and what you do is your brand, as they’re about affordable fashion for everybody and they really connect with everybody. Affordable fashion yes, but still they have a key to the finer fashion world through collaborations with well known fashion designers. They’re quite remarkable in vision, strategic decisions and in how that is carried out.

Here’s a project we did for our client H&M (full disclosure; I work for Gyro and H&M is a client), and pretty much all about connecting people to brands. The Lanvin for H&M launch, for the first time via digital/social media only and not as they usually do; with big outdoor campaigns, TV and that package.

So really simplified; how do we launch the designer collaboration through social media only, and sustain interest, and engagement, over a significant period of time?

H&M launched lots of cryptic films, if you will, about design and what it is, where it comes from and its importance to many. Framed in a way that it generated heaps of commenting and guesses.

Films kept coming, and so did comments and guesses.

Fast forward. The designer is out; it’s Alber Elbaz of Lanvin. Fashion world exclaim woohoooo!! Trending topics on twitter and all that. The films have talked about his view on design, influences and inspiration and consequently his way of transferring this to fashion. Successful fashion to boot. Fashion that is loved.

At the same time, 4m+ H&M fans on facebook, many of which are fashion interested bloggers, are spending time and energy on expressing what they like and perhaps even live for. It’s about their inspiration, their taste and their influences. They too transfer this into something appreciated by others and hopefully even commercially successful.

We facilitated a collaboration with these people, in order to spread the word about Lanvin even further, while giving them something back; traffic and attention. Hard currency in a blogger’s world. A widget helped gauge the love for their blog, and give them a chance to win the exclusive trailer to the big Lanvin for H&M show. Only to feature on the winning blog, with H&M directing traffic their way. So people joined, got the widget and gauged their blog love.

Competing blog

Zet Fashion - the winner of the competition

This little widget had value for fashion bloggers, and relevance in where and who it came from. The strategy was to connect. And the small execution was the connection, reaching millions of people, engaging tens of thousands and finally promoting only one. It generated heaps of traffic and attention to the winning blog (strangely enough, the clip wasn’t ripped as we had thought, given we didn’t have an embed code. After all, views should happen on the winning blog). One lucky winner enjoyed a wave of interested fashion peeps. Here’s the case film.

Untitled from Gyro Scandinavia on Vimeo.

Categories
advertising digital internet just a reflection technology ways of use

the answer to online vs. offline is in

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And the answer, believe it or not, is simply ‘line’.