JWT Intelligence has a post about new models for supporting long-form content that I liked and which coincided with a dialogue I heard the other day about whether or not person 1; 40+ and an avid reader with too much to do, was going to get the Kindle or an iPad to read books on. Person 2 was a bit confused by the question, as the iPad has so much more to offer than the “stupid” kindle. Sure, the screen is better for reading outdoors but that’s about it.
I beg to differ. New models of long-format is longer than articles but shorter than books and this has a lot to do with increasingly bite sized reading habits. That deals with that change by adapting itself to it. Shorter. Quicker. For new times and new devices.
The iPad is problematic for this bite sized world it you are, as person 1 says, an avid reader who wants to use the iPad for reading. Because it offers so much more.
Some technologies allows us (actually, it directs or guides us) to be really “productive” within the technology by which I mean (and it might not be the best wording) you can do a lot of things and be productive across the range. I’ll let “productive” mean more than useful productiveness, as that distinction is sometimes made. Other technologies allows us to be productive with. It’s more focused and specialized. But of course it’s about how people decide to use it?! Therein lies the rub. Because we can’t, can we?
So, the Kindle is the best device if you want to read books. Because there’s nothing else you can happen to start doing with it (more or less). And an egg timer is better than the iPhone if you want to boil perfect eggs. I’ve ended up with close to green eggs and 5 answered emails. Everything is mashing up which is cool and interesting but perhaps not helping us in every aspect.
I heard about this one guy in rural Japan who answered his axe-phone in a hurry and died.