funny you should askI’ve always been intrigued by brands and the roles they play in our lives specifically and in society generally. I provide brands and organizations with strategic advice, processes and new ideas in order to make better business decisions with regards to this. I’m in commercial creativity, but am often refered to as a planner or strategist.
Along the way, I’ve had the pleasure of working with companies such as H&M, FedEx, Rusta, Dustin, Virgin Atlantic, Reebok, Adobe and many others. Types of projects include service design and branded utility, new brand development, social media strategies (often entailing organizational change management) and advertising. Even a bordello… I’ve built up a fairly broad set of skills and experiences by having collaborated or been a part of places like gyro.com, dga.se (formerly gyro stockholm), Medieinstitutet, doberman, Tre Kronor Creative/Tre Kronor Media, Hyper Island (Collaborator, Master Classes)
I’ve always been intrigued by brands and the roles they play in our lives specifically and in society generally. I provide brands and organizations with strategic advice, processes and new ideas in order to make better business decisions with regards to this. I’m in commercial creativity, but am often refered to as a planner or strategist.
Along the way, I’ve had the pleasure of working with companies such as H&M, FedEx, Rusta, Dustin, Virgin Atlantic, Reebok, Adobe and many others. Types of projects include service design and branded utility, new brand development, social media strategies (often entailing organizational change management) and advertising. Even a bordello… I’ve built up a fairly broad set of skills and experiences by having collaborated or been a part of places like gyro.com, dga.se (formerly gyro stockholm), Medieinstitutet, doberman, Tre Kronor Creative/Tre Kronor Media, Hyper Island (Collaborator, Master Classes)
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“find that next big thing that blows away Apple, Android, and everything we’re doing with Microsoft right now and makes it irrelevant—all of it. So go for it, without having to worry about saving Nokia’s rear end in the next 12 months. I’ve taken off the handcuffs.”
– Stephen Elop to developers
Pretty good article in BusinessWeek about the Elop goes to Nokia business. How’s the above for an open brief… Still don’t know what to think about the Microsoft/Nokia future though.
When trying to make sense of new technology and use it the right way for all different purposes, it’s important to look deeper than the visible technology and go for the behavior underneath. Technologies change fairly quickly, but the needs, and however those are met, behaviors, stay. We update our means to our ends.
At the same time, new technologies have brought about new behaviors as well. It didn’t bring about socializing, but it did bring about the swiping of the thumb and tapping of the index finger to socialize. And knitting has been around for a long time, but not knitting with headphones. That’s big in the 21st century.
-Android App Indexes Your Life & Augments Your Memory
That’s a headline in a Mashable post this morning. I think it sounds interesting and have a read. But I can’t help but think about how this would sound to someone not having gone through the evolution we’ve seen over the last 10 or so years. It would scare the shit out of someone in 1980. Not only a couple of seldom used words, but they will also mess with not only my life but my memory!
“We are helping people remember their lives,” Dexetra co-founder Binil Antony explains.
I wonder though. Isn’t living life three things really? Doing it now, remembering past-living and thinking a bit about possible future living? That’s how I see it. If you plan too much ahead or keep thinking about how good it was before, someone will tell you you have to live now, here and now or live in the moment. So an app that helps me remember life, you could argue, is taking away a part of life. Or actually, perhaps it is just augmenting it.
The 99% Experience: Insights On Putting Your Ideas Into Action from 99% on Vimeo.
I think we’re quite a few who have experienced a variation of blockages, often invisible, that occur when trying to move an idea of some sort into action. Or even getting a seed of an idea to more of a full fledged idea. Procrastination kicks in. A coffee sounds perfect even though it was 30 minutes ago since the last cup. The situations are many and the reasons for the blockage as well.
I think there’s a few good suggestions in this clip from the 99 percent. Setting the egg timer is a good one I think. Really low-tech but effective in its simplicity. And I really do think there are devices that help us to be productive with, as well as within, technology.
I like what one guy says, as he likes the idea of micro failure but not macro failure. Perhaps something that can help you with just doing it and rather micro fail fairly quickly.
A lot of internet loving and opinions about where it is and where it’s headed at the FutureEverything festival in Manchester. The best presentation I heard was that of Bill Thompson, technology writer for BBC, titled And To Those Left Behind. He said that getting him (if anyone could force him, as not even a vacation can) offline is like “cutting off parts of my mind…”, arguing that with him, it’s a steady and constant stream of consciousness that affected when coming in contact with twitter, Facebook, blogs etc. I can agree with that, but in my opinion, there’s probably a needed presentation titled “To Those Trapped Within”. How many times have you worked with, or seen, people completely controlled by their gadgets?
This is a group of people starting to draw a ‘rich picture’ about where the internet is at, and where it’s headed. The twitter-parrot-dragon is the evil forces trying to control it. The freedom fighters to the right, joined or even led by The Pirate Bay have just declared war and are moving in to the rescue.
Aqvia – Churchhill from Gyro Scandinavia on Vimeo.
The commercials for Aqvia is running in Sweden at the time of writing. I’m part of the team behind it so I’m biased, but I love the feeling in all of them. And the voice belongs to Harry Potter’s hat…
The objective is to sell more gas and the machines is essentially a means to do that in a consumer market. But that doesn’t means it’s a case of quick and dirty manufacturing. Quite the opposite, as AGA has great heritage in stoves (now owned by another legal entity in Great Britain) and more importantly Scandinavian design.
I’ve had the chance of digging into the home appliances category/ies and in this case Sodastream is the main competitor. This Israeli company were pushing the last wave of bubble makers, around when I was 7 and everybody wanted to make their own coca-cola. They now have such a majority stake of the market you wouldn’t believe it. Touch competition.
The positon we found, although it’s fairly clear given the quality and aesthetics of the product, is about a well designed home, conscious decisions about interior design and objects. The kitchen is a good place to look when figuring out what kind of design sense the person living there has. Sodastream machines are for families where the kids make coca-cola, finger paint the walls and spray ketchup in the roof just before football practice, stressing mom out.
A man and his hat looked like they had traveled a thousand miles. His face was rough and his voice barely audible.
There are a lot of rumours surrounding Nintendo’s next home console. Is the company’s biggest challenge at the moment to come up with something completely different from its competitors?
I think when you talk about competing against others, the problem is that you refer to something that’s been done already and try to beat it. Rather than looking at what other companies are doing, the focus at Nintendo is on uniqueness. Providing new means of entertainment is the important thing.
– Shigeru Miyamoto, Nintendo
Article in from The Guardian
JWT Intelligence has a post about new models for supporting long-form content that I liked and which coincided with a dialogue I heard the other day about whether or not person 1; 40+ and an avid reader with too much to do, was going to get the Kindle or an iPad to read books on. Person 2 was a bit confused by the question, as the iPad has so much more to offer than the “stupid” kindle. Sure, the screen is better for reading outdoors but that’s about it.
I beg to differ. New models of long-format is longer than articles but shorter than books and this has a lot to do with increasingly bite sized reading habits. That deals with that change by adapting itself to it. Shorter. Quicker. For new times and new devices.
The iPad is problematic for this bite sized world it you are, as person 1 says, an avid reader who wants to use the iPad for reading. Because it offers so much more.
Some technologies allows us (actually, it directs or guides us) to be really “productive” within the technology by which I mean (and it might not be the best wording) you can do a lot of things and be productive across the range. I’ll let “productive” mean more than useful productiveness, as that distinction is sometimes made. Other technologies allows us to be productive with. It’s more focused and specialized. But of course it’s about how people decide to use it?! Therein lies the rub. Because we can’t, can we?
So, the Kindle is the best device if you want to read books. Because there’s nothing else you can happen to start doing with it (more or less). And an egg timer is better than the iPhone if you want to boil perfect eggs. I’ve ended up with close to green eggs and 5 answered emails. Everything is mashing up which is cool and interesting but perhaps not helping us in every aspect.
I heard about this one guy in rural Japan who answered his axe-phone in a hurry and died.
This is the place to get going in real-time. If less urgent, just send an email to olle@funnyyoushouldask.biz
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