Examples like these might seem tiny, insignificant and maybe even fruitless. But I disagree. To every product there is a backside to the production, usage and remains. To all of this there is a business oportunity somewhere. And as businesses are pressed to rethink the entirety of their operations I think we’ll see more examples of significant size where reframing markets as an end-to-end eco system makes perfect sense. And if Unilever can view its Sustainable Living Plan as the business strategy there’s hope.
“find that next big thing that blows away Apple, Android, and everything we’re doing with Microsoft right now and makes it irrelevant—all of it. So go for it, without having to worry about saving Nokia’s rear end in the next 12 months. I’ve taken off the handcuffs.”
– Stephen Elop to developers
Pretty good article in BusinessWeek about the Elop goes to Nokia business. How’s the above for an open brief… Still don’t know what to think about the Microsoft/Nokia future though.