Tag: nike

Last updated by olle svensson at 24/01/2012.

intertextuality galore by Nike

Post author By funnyyoushouldask
Post date 24/01/2012
No Comments on intertextuality galore by Nike

I thought more than once in 2011 that, gosh it must be the year of intertextual ideas and executions given the vast amount of internet culture based ads. In Sweden, this was led by ComHem going all-in by trying to own associations to internet memes and all that’s beautiful with that.

Here’s a new, lovely, example from Nike. As usual the execution is perfect.

Tags comhem, intertextual, make it count, meaning, nike, postit

advertising brand digital media social media video clip ways of use

it’s more fun to run the scull

Post author By funnyyoushouldask
Post date 21/06/2011
No Comments on it’s more fun to run the scull

As usual some really great work from Nike. Even though we’ve seen the idea and the mechanics before, it doesn’t make it less good, engaging and effective for the people activated. And I love the offline/online aspects of ideas like this. A physical run turns digital graffiti turns t-shirt.