There’s big luxury and then there’s small luxury. One of my luxuries is freshly ground coffee on Saturday and Sunday. I can’t be bothered during a work week. It’s a good idea to identify what your small luxuries are because you get more luxury in your life without breaking your wallet or going round the world. It also helps if you remind yourself that it’s luxury and not just ordinary. Just like advertising increases perceived value, and hence real value, so can reminding yourself about your small, everyday luxuries. I believe. You could also call it fooling yourself, In which case I don’t mind.