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advertising brand just a reflection marketing planning

weak positioning; drinks for women, undrinkable for women

Stuff like this makes me go oh come on! An energy drink for women that should be avoided by pregnant women. Important to note is that there are energy drinks, not aimed at women specifically, that are all right for pregnant women to drink. Now that’s a disconnect between product and marketing if I ever saw one.

An energy drink for women, that should not be drunk by pregnant women