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The merge bike – for city people

See what happens when you think hard and prototype?! Love this bike built with city people in mind

Charger, lock contraption, retractable storage rack etc. And beautiful to boot. I want this.

Via psfk.com and made by Horse Cycles

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advertising just a reflection what is around us

pre-testing advertising

I’m not a big fan of pre testing advertising. However, biking to work the other day it struck me that there are some cases where you can really benefit from it. Riding like a mad man, all of a sudden there are 3 guys in yello shirts in the middle of the lane trying to hit me with something. I feared for my life. They’re students who have had too much to drink, now they’re picking a fight!!?? Not at all. It’s some company (didn’t have time to see which) handing out “free juice in the morning” to people passing by. Pre-testing would have shown that not a single bicyclist stand a chanse to 1 – get the message and 2 – grab the bag with the juice inside. As a matter of fact, pre testing isn’t necessary here either, I take it back. Anyone understands that handing out juice to people riding to work isn’t going to work. Maybe not the typical pre-testing but still.