Umair Haque has written about asymmetrical competiton on his blog, a very interesting phenomenon partly driven by the internet and the result being that strengths aren’t perhaps strengths anymore. Read for your self. This video is a good example of this. I mean it hooks me, even though I’m an Obama fan anyway. But what if I was pending? It’s not like everybody check sources very well, and a lot in the clip below could just be fake. But imagine what it can do. Brands live in an asymmetrical world, politicians too. Challenger brands might still be challenger brands – but they have the opportunity (theoreticaly) to reach out to wide masses and distort the media dollar strength that used to be a great one.