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funny you should ask - brand strategy; some things we have done
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Some work
A few examples of projects, big and small, old and new, analogue and digital.
The Almedalen bordello
1 in 13 Swedish men have bought sex (and do). To raise awareness around not only that fact, but the shit that comes with it (trafficking and other organized crime, battered and scared souls etc) we opened a bordello during the one week when all politicians, PR people and news teams gather in one place in Sweden. Won Gold in Swedish effectiveness awards. Hit em where it hurts...
The fun lovin' brand that don't promote taking opponents' last dime. Not flashing your bling bling and blond babes. They love the game. In a macho world where the norms are set, how do we get this across without coming across as completely alien?
Did you know students get 80% off of CS Suites? Yes 80%. That's unheard of. Unfortunately even for the students. So you can't really blame the poor kids for downloading the software illegally on The Pirate Bay, seen as they can hardly afford the absolute essentials such as noodles, a bike and beer. We decided to piss some well-known pirates off, and get the message through to creative schools.
Lanvin for H&M
Spreading the word about the next H&M designer collaboration, this time with design house Lanvin, through social media only. For the first time. We dramatized the inspiration in fashion and inspiration in blogging while getting free banner space on thousands of fashion blogs around the world. Zet Fashion, in Turkey, won an exclusive clip and rivers of new viewers to her blog.
H&M and young girls. And horse riding in all forms. The perfect match. When tasked with engaging the two parties, we started a project with heaps of activities and reasons to participate. Giving and getting. Wanna see behind the scenes interviews during the world cup? This is where you get it, genuine and uncut.
Lots of competitions, discussions, blogs, behind the scenes material and games and activities that keeps you activated while out of the stable too.
Egames TV
How it bombed... A web start-up that tried to bring online gaming to gaming enthusiasts around the world. With partner content, live broadcasts from studio and in-game cameras, sports updates and much more. We got it kind of wrong; from business model to content partnerships. Ehrm.
