Back in 2009, the above twitter/rfid cat door surfaced in my feed. I remembered that me and a colleague of mine (a brilliant digital director now at North Kingdom) had an interesting discussion about possible futures of APIs in general and connected physical things more specifically. It’s really ever since (and before that) that I’ve been bookmarking and in other ways saving and reflecting thoughts on what I label “offline/online”.
If the internet as such is now finding its way into the minds of the less technically advanced, the second revolution re: internet is the physical one.
I often get “oh shit” reactions when I let my thoughts wander. I had one while preparing a deck and a few workshops around the subject of brand strategy and digital strategy considering the new reality that is networks and the dramatic impact it has on businesses, communications, great ideas etc. I had completely missed the Watson API. I mean, Watson computer. Cognitive powers. AI. API. When that evolves. Oh shit. My head hearts.