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personlig kraft, moralisk styrka och ohämmad konsumtion

Ingenting kan hindra er när du inte alls investerar pengarna i en affärsidé, utan ingenting hindrar dig när du sparar hela skiten på postsparbanken.

Det var då det. Personlig styrka och moral, det var eftersträvansvärt. Inte bara en framtidssäkring helt enkelt, med eventuellt förmånliga villkor (vilka ju kunde kommunicerats), utan mer än så. Det sa någonting om din karaktär och styrka. Din mentala styrka till och med. Och med det sagt; vad detta då sade om alla som inte sparade.

Idag ser det lite annorlunda ut, men bygger helt på samma premisser. Realisera ditt drömkök, klart du måste synas med senaste mobilen, självklart ska även du ha segelbåt. Vad säger det annars om dig?

conspicuous consumption

Må hända gör detta, sparandet och konsumerandet, något omedelbart konkret för oss. Men än viktigare säger det mycket om oss. Det är en generalisering av oss. Med kommunikation finns alltid två grupper, oftast samma individer i två roller. Den där vi agerar och den där vi förstår vad agerandet signalerar (att vissa kör Bently och andra cyklar). Den senare rollen in action kallas självklart för “samhället”. Samhället, som för övrigt Tomas Steinfeldts träffsäkert ringar in.

“Det är det väsen som ingen någon gång har sett, hört eller känt, men som ändå behandlas som någonting som existerar i verkligheten: Jag menar samhället…Det bekräftas genom en fungerande offentlighet där det finns tillräckligt många människor som tar sig an vad som händer med de olika grupperna, som uttrycker sin kritik eller sin uppskattning av vad politiken gör, som funderar över världens framtid i allmänhet och marknadens utveckling i synnerhet.”

Tomas Steinfeldt, i DN, ang. tidningens roll

Kul då också att reklamforskning med ett samhälleligt perspektiv verkar vara på framtåg.

finding the small, effective, changes amongst the routinely unnoticed

Builder norms and manliness

Striking how deeply ingrained certain things are, and hence how effective it is to break away from those pre-existing truths; mental and social. Like colors for example. Heavy duty stuff should be black and yellow. Hardhats too. Except for this one, demanding attention. Perhaps the company decided to chip in to the gender/socialisation issue. Perhaps Mr or Mrs boss bursted out in a meeting: unicorns shouldn’t be either pink or rainbow colored, and our bags are damn well not going to be orange and black!

It seems like it’s easier to think up big things, big changes, big ideas, big moves, big campaigns, big strategies, big plans. Finding the little things takes just as long to find because they are, per definition, smaller and harder to find. Now back to work, and change the small things that break away from the routinely unnoticed.

bean shaped luxury

There’s big luxury and then there’s small luxury. One of my luxuries is freshly ground coffee on Saturday and Sunday. I can’t be bothered during a work week. It’s a good idea to identify what your small luxuries are because you get more luxury in your life without breaking your wallet or going round the world. It also helps if you remind yourself that it’s luxury and not just ordinary. Just like advertising increases perceived value, and hence real value, so can reminding yourself about your small, everyday luxuries. I believe. You could also call it fooling yourself, In which case I don’t mind.

the side effects of new technology

modern day knitting

When trying to make sense of new technology and use it the right way for all different purposes, it’s important to look deeper than the visible technology and go for the behavior underneath. Technologies change fairly quickly, but the needs, and however those are met, behaviors, stay. We update our means to our ends.

At the same time, new technologies have brought about new behaviors as well. It didn’t bring about socializing, but it did bring about the swiping of the thumb and tapping of the index finger to socialize. And knitting has been around for a long time, but not knitting with headphones. That’s big in the 21st century.

Don’t worry – this site has gotten a facelift

wired

This place is getting a facelift for the future. If you’re dropping by around May 2011 when this is happening, the reason it looks the way it looks is that I’m hooking up the wires, polishing stuff, looking under the hood, filling it up. You get it. And perhaps it hasn’t filled up with blog posts yet but It’ll get there. Give it a few days, and I think we’ll be up and blogging here. And why not put it in your RSS reader and you’ll be alerted when it’s alive and kicking.

a colorful morning in Manchester

sunny cup

Coffee in the morning means I avoid a 10:30 headache. But sunshine in the morning makes sure I’m off to a good, positive start. Coffee has become air, it doesn’t make a bad day better. There’s this thing about Sweden having high suicide rates partly due to the lack of sunshine, but I really have to find out if there’s any truth in that. It might just have slipped in and stayed as a fake truth. But sun is a magic doer.