funny you should ask questions, suggestions and mind congestions

Social media - how to master it
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In an interview (article in Swedish magazine Tendens, John C. Havens of Porter Novelli in New York said “as in all communication, what is said must be relevant and objective” (my translation).
Now, the above is not a quote but rather a line in the stand first. The article is about building brands online. And about [...]

Social media has reached critical mass, with 83% of the Internet population now using it - and more than half doing so on a regular basis - according to new research being released today by Knowledge Networks.
From here.
It’s a bit like asking do you use love. I’m starting to think social media is something we [...]

The people at Adobe Nordics (whom I work with more or less daily so yes I’m biased) are doing some really good stuff at the moment. Simple but just right. At Adobebloggen you’ll find a blog in beta, which is filling up with training sessions, campaigns, competitions and other stuff (readers suggest). Comments rolling in [...]

Why do everybody in a company have to be interested in the business they’re in? Because IT, Finance, Lawyers etc will be responsible for management in some way. They will run different parts of the company. Simple as that. Good thought starters at disruptive media conference. And some chatter here.
Who decides if a company can/should [...]

So many different explanations to what it is, social media. It’s not about channels and media, it’s about conversations. Interactions. I think (agree) that it’ll be everywhere. The dimension that allows for conversations and two-way interaction, with the possibility of propagation and uncontrolled (or semi-controlled) spread and re-shaping, re-mixing or whatever, will be everywhere. So [...]

Again, someone who’s much more nuanced and eloquent than I am (and less irritated at the time of writing a post, perhaps) has posted some good thoughts on brands and social media. I completely agree with the “need to humanize the brand”. You don’t do that if you don’t genuinely get involved and play by [...]

My last post was rough around the edges. Here’s someone who wrote it better.
http://www.psfk.com/2008/12/using-social-media-to-be-more-human.html
“…corporations will slowly get more comfortable with the idea of relinquishing control of these spaces, allowing for a more open exchange of information that shifts from the standard paradigm of “us vs. them” to a the more permeable mindset of “we,” both [...]

I don’t want to talk down on people slightly over social media age (is that a nice way of putting it?). Really. My mom told me to respect old farts.
OK, seriously. About agencies helping brands with their social media strategies and engagement. What’s happening here? Who over 30, 40 who’s never put an image of [...]

I’ve written before, about definitions and the many conversations that often (amongst many planners and other comms people) struggle to get out of the definition phase. Message, audience, channel - what is it today? That kind of definitions. I still say that as long as we’re all in the same ballpark, which we most often [...]