or more nicely put…
My last post was rough around the edges. Here’s someone who wrote it better.
http://www.psfk.com/2008/12/using-social-media-to-be-more-human.html
“…corporations will slowly get more comfortable with the idea of relinquishing control of these spaces, allowing for a more open exchange of information that shifts from the standard paradigm of “us vs. them” to a the more permeable mindset of “we,” both for the dynamic of customers/businesses and internal to an organization as well…”
Which leads to
“The bottom line appears to be that the more a brand can use the social technologies at their disposal to appear like an actual human being, the more successful they will be, until the public starts questioning the authenticity that is.”
And like I said. If the authenticity isn’t there (knowing the norms and doing the equivalent of a drunk post or posting a photo that hasn’t been through photoshop etc) - you’ll find stuff out the hard way.
Via psfk
