quote weapon
I just read on Dave Knox’s blog about a book by a Paul Gillin where there’s a quote that goes:
“Embracing change is the only sure success strategy in a business world that is evolving faster than we have ever known.”
Is that true and simple or what? Anyone not really getting it, the change bit I mean, the losing some control and maybe allocating money to actually just interact daily (no, not a campaign) should just get the question: do you think stuff’s changing really quick nowadays? Answer most certainly being “yes, of course”. Then give them the strategy bit. I mean of course you can do the “survival of the fittest… those who handle change… but that’s a bit too biology class”. Unfortunately, many still won’t get it. But it’s a good quote.
