Archive for the ‘media’ Category

brief: go get people killed

I really don’t get people handing out leaflets and stuff in the streets. They can do it much better. If I’m interested in what you have, I won’t know because I don’t want your piece of paper because I’ll have to through it away again, which means I have to find a paper basket [...]

twitter isn’t social

How funny; yesterday I had a thought running around my head about how “the medium is the message” doesn’t work anymore. As in, in a sense we can’t talk about it like that anymore.
Then today I trip over this presentation. It’s very data and stats heavy and holds more than one conclusion, but the “advertised” [...]

experience is the message

It’s quite a “do stuff” mentality nowadays, and I’ve read heaps of articles and had discussions lately about what web pages are in the future, who needs web pages and corporate sites vs. having platform presense. And I just reflected over the medium is the message and how it’s very much the experience is the [...]

connection planning

Converse Domaination from Ross Martin on Vimeo.
There are many takes, presentations and thoughts on connection planning. This is the one you’re looking for, and it’s basically the intersection of consumer insight (interests, search patterns etc, and media thinking. Here it’s AdWords but SEO belongs here too). Seriously. Simple (??!!??) as that.
TV ads drive search. We [...]

what’s the now-now? the new now.

A while back, I believe at the last big Apple presentation of the iPad, I was once again struck by how (some very interested people) followed the event via official streams with added on commentary. This might be unofficial set-ups or very much encouraged, like questions over hashtags running along in presentations on stage, for [...]

GML - a really creative standard

Graffiti Analysis 2.0: Digital Blackbook from Evan Roth on Vimeo.
I agree with @ronnestam, this is truly awesome.

IBM and internet of things

A pretty good video from IBM on the internet of things. Via daytona.

social media and how to master it

Social media - how to master it
View more presentations from os22bh.

looks good, sounds good

We want to build a way for our readers, to engage with that (wired) content on any screen or device that they want to.

(sirens sounding) I clicked on a banner!!!!

And the banner didn’t take me away. Hurrah.
I just have to write this. I mean I just reacted to a banner. Seriously. It stopped me in my skimming tracks. And what’s more - It didn’t make me leave the site against my will (yes, I am familiar with the control click and yes I have [...]