Apparently our Amsterdam CD woke up one morning after having walked around the city, reacting to all the garbage everywhere and thought they should do something to get others to reflect. Super simple, but why not?
Don’t watch the whole thing though… you get the point after 10 sec.
I also like messages/thoughts that are actually questions [...]
I have a friend and ex-colleague, in the advertising business, who’s very careful to use the title consultant. Communications consultant, yes, but even more importantly business consultant. This is a guy who’s been to business school, started a number of companies, who loves advertising, has co-written, produced and directed quite a few TV ads. Not [...]
Two things I’m thinking about every now and then for reasons of productivity; when to be (when you are productive) and where to get your product from (what’s the input and how does it affect your output) was touched on in this article from the 99 percent. It’s on Garrison Keillor.
Do you have a specific [...]
I sense that far too many people that work with research try to find their truth in numbers and surveys. Best way to find the “most right” is to try really hard to prove your own hypothesis wrong, not to prove them.
I believe a lot of people working with digital communications; ad effectiveness and “digital” [...]
We just moved office. I’m now right between this guy and this guy. I wonder if they ate lunch where I ate lunch today, in which case; do you feel like this?
Because I think I do…
One of the reasons traditional advertising agencies could be f**ked (we’ll see how we progress and adapt) is that we produce solutions. Because we’re advertising agencies we have to produce advertising. This is wrong, it’s crap, and utter bull shit. We happen to be creative people and strategic thinkers who happen to be really good [...]
If I’m not mistaken, Dan has a POV paper in the making on the subject of pre-testing. I’ve got a problem with a lot of research because it’s so inhibited by tradition, norms and a general lack of creativity.
Research is obviously there to see how our work, whatever the work is, has worked, with tracking [...]
When plants get an online presence, it’s interesting. When a TV show, partly takes place over twitter, it could be interesting. We’re mixing it up more and more and the possibilities are enless.
We’ve got some outdoor ads running that just turned even more physical than physical. More analogue than analogue. And it worked quite well. [...]
A while ago I sat down, focused, and forced some rational thinking? As a result, perhaps, of the abundance of information about all the shit that’s going down the drain. The economy, the environment, the young (hrm) - well the whole world. No specific piece of information or communication (there is a difference) stands out, [...]
I had a chat with a colleague of mine about brand books that collect dust vs. those that are actually useful. He, being quite at home with film and bringing words to life, didn’t care much for them. I have to agree with him, but at the same time disagre with this being the inevitable [...]
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