How funny; yesterday I had a thought running around my head about how “the medium is the message” doesn’t work anymore. As in, in a sense we can’t talk about it like that anymore.
Then today I trip over this presentation. It’s very data and stats heavy and holds more than one conclusion, but the “advertised” [...]
Accept failure, in Wired mag
That’s right; failure is good. It’s the best thing to examine when you’re trying to go somewhere. Yours and others’. Lot’s of eyeballs and ears involved, whatever the background. And finally - don’t trust the old truths and models. It’s all a product of its context, and that changes continually.
I sense that far too many people that work with research try to find their truth in numbers and surveys. Best way to find the “most right” is to try really hard to prove your own hypothesis wrong, not to prove them.
I believe a lot of people working with digital communications; ad effectiveness and “digital” [...]
I’m very interested in intercultural differences. And equally much in knowledge differences when it comes to other cultures. Other people. Intercultural differences at their greatest isn’t hard to understand if you get a few examples run by you. But it’s quite difficult, it seems, to understand at what cultural levels these differences occur. Even when [...]
Although many sentiment tools are in beta, I’ve seen quite a bit of referring to them (and basing argumentation on that) going on. I won’t mention any because who am I to pass judgement on anybody and how they work based on not enough background.
The iPod banner on wired.com today (30th of Sep) is really [...]
If I’m not mistaken, Dan has a POV paper in the making on the subject of pre-testing. I’ve got a problem with a lot of research because it’s so inhibited by tradition, norms and a general lack of creativity.
Research is obviously there to see how our work, whatever the work is, has worked, with tracking [...]
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