Brooks: Edwin Land, inventor of the Polaroid camera, once said that his method of design was to start with a vision of what you want and then, one by one, remove the technical obstacles until you have it. I think that’s what Steve Jobs does. He starts with a vision rather than a list of [...]
You know it’s good when the remixes are damn good. Via Adsoftheworld.
Mäktig reklamfilm. For Swedes only.
Via Why Geek.
Playful enough. Android solving the rubiks cube. Google’s entire portfolio of innovations, Google Chrome just recently, and Google search during super-bowl, are rightly “advertised” in a show-not-tell way.
Converse Domaination from Ross Martin on Vimeo.
There are many takes, presentations and thoughts on connection planning. This is the one you’re looking for, and it’s basically the intersection of consumer insight (interests, search patterns etc, and media thinking. Here it’s AdWords but SEO belongs here too). Seriously. Simple (??!!??) as that.
TV ads drive search. We [...]
We want to use business as a way to affect society and help people, at the same time as we’re having fun and making money
Ben and/or jerry… My own translation.
The feeling in your man plums…haha!
I like this because it makes me smile and it gives me a beer feeling (at 9:58 AM - danger). How easy am I… There is a certain feeling when I need beer, and when I get beer. Call it a tingle, I don’t care. I recognize there is something. [...]
Michael Jackson’s Thriller music video will always be a land mark video for many reasons. One is of course how it was ground breaking as a music video (and music) by breaking the format and bordering on just film. For a while there’s been much talk about the death of music video as people don’t [...]
Brand personality. Tonality. Nuff said.
Many brands don’t have very much to say. Seen as they don’t product develop very much and can’t claim to be “best tasting” because that’s subjective. What do they have left? Cadbury gorilla is one response to that answer. The above another. A brilliant one. Don’t sweat pure playfulness. You can make it relevant to [...]
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