Archive for the ‘quotes’ Category

change place

foto by maz hewitt
As psychiatrist Milton Erickson put it, “Change will lead to insight far more often than insight will lead to change.”
PSFK
Quite like and agree with that quote. But we’re pretty quick to forget and not do, aren’t we?

ben & jerry’s

We want to use business as a way to affect society and help people, at the same time as we’re having fun and making money
Ben and/or jerry… My own translation.

brand equity for dummies

“Any day my friend, I know you’re good for it”

go ahead, sound ridiculous

“Any useful statement about the futures should appear to be ridiculous.”
- Jim Dator

Do you, at times, sound ridiculous when you think about stuff? Speculate about the future? I know I do.

don’t call me, I’ll contact you

Before the mobile world, the question was; where were you? Post-mobile, the question was; where are you? Now, with mobile and geo-location, you see where I am and you can gather I’m busy, so why are you calling me?
Calls demand immediate action. At least immediate decision. They’re intrusive. Calls are brutes. Calling someone is cave [...]

magic advertising

Alan Wolk has a good piece on magic advertising and the fact that there’s limits to how magic it can be. If products suck, they suck.
Anyway, I’m kind of fond this quote
“you can lead the horse to the water, but you can’t make it drink”
It might not be the original quote (if there is one), [...]

changing behavior

“If you don’t like the way someone is acting, understand you can’t change his behavior, you can only change his circumstances.”
That’s from a post from Seth Godin. Pretty straight forward but important (and overlooked?).
We do stuff - our behavior - in a context which is the reason for the behavior. The context is a perception, [...]

problems, solutions and what to analyze

Found this great quote over at the planning lab, in one of the comments on risk and creativity. From Edward de Bono:
“You can analyze your way to a problem, but you can’t analyze your way to a solution. A real solution requires creativity, experience, intuition etc. With this, you can develop any number of possible [...]

I don’t know what social media is

Social media has reached critical mass, with 83% of the Internet population now using it - and more than half doing so on a regular basis - according to new research being released today by Knowledge Networks.
From here.
It’s a bit like asking do you use love. I’m starting to think social media is something we [...]

focus groups

“Focus groups are the enemy of innovation. They help you do something better, not differently.”
- Joe Crump, Razorfish Strategy executive
Amen!!
From this very good post.