Converse Domaination from Ross Martin on Vimeo.
There are many takes, presentations and thoughts on connection planning. This is the one you’re looking for, and it’s basically the intersection of consumer insight (interests, search patterns etc, and media thinking. Here it’s AdWords but SEO belongs here too). Seriously. Simple (??!!??) as that.
TV ads drive search. We [...]
Many brands don’t have very much to say. Seen as they don’t product develop very much and can’t claim to be “best tasting” because that’s subjective. What do they have left? Cadbury gorilla is one response to that answer. The above another. A brilliant one. Don’t sweat pure playfulness. You can make it relevant to [...]
Fredrik Sarnblad tweeted something very long ago (in the twitter world) about culture being overused in the communications industry. Planners do it quite a lot, and it’s no wonder. It belongs in our world. It’s in a cultural context that we produce ideas, and it’s for culture we do it. But I agree, it can [...]
Just like not knowing what to expect does wonders for our interest - uncertainties regarding categories and norms - a certain level of entropy does the same. In communication, there is a battle between entropy and redundancy. What’s redundant and hence unneccessary and boring? Communication that’s supposed to be interesting but isn’t, often go [...]
I read in a Swedish industry magazine today that the two creative directors at Lowe Brindfors, the biggest ad agency in Sweden, thought that (If you trust my translation):
“… we’re stuck in an internal discussion about what is the future in advertising from a changing media perspective. It’s devastating. Advertising isn’t about new channels, but [...]
I’m very interested in intercultural differences. And equally much in knowledge differences when it comes to other cultures. Other people. Intercultural differences at their greatest isn’t hard to understand if you get a few examples run by you. But it’s quite difficult, it seems, to understand at what cultural levels these differences occur. Even when [...]
Why is a door called a door and not table? That’s a perfectly valid question coming from a small person. It makes you laugh but frankly it’s a good one. But why does a door have to be a door and not a table? It doesn’t.
Why do we do things like we’ve always done [...]
It’s funny what you have to go through in the line of duty.
As you can see, I find meaning quite interesting. Or rather how there’s always different ways of seeing stuff, different way of tackling it. Why always fight it? This here’s kind of funny.
Some practitioners of martial arts would counter any blow, hoping to be stronger, faster. Others would encourage more power from the opponent as [...]
Is it not pretty interesting and funny that intended meaning is lost the second someone else shares it? It’s a bit like a fingerprint, of which there are no two alike. Meaning is created between people, and there are no two persons with the same perceptions, experiences, memories, thoughts etc. There is only intended meaning [...]
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