funny you should ask questions, suggestions and mind congestions

This stuff never airing. Anywhere. Why does these brand raps, or whatever to call them, sound so fake? So forced and embarrassingly bad. Is it not doable? Powerful and real refresh everything idea though.

Any planner would say that research is good. But most planners, or anyone else using research for that matter, would also say there’s a lot of bad research. In which case research is not good. And it’s not just that bad research is not good, it’s worse than no research at all. It can be [...]

In this day and age, and especially when working with advertising, it’s nice to be reminded that advertising still is the the stuff that shines in a far distance. The smell of something good, but not really it. Of course there is the type of advertising that actually is the good stuff, thinking MaaS and [...]

Or not dead, actually. But they’re fucking brain dead, and so am I. After watching TV for about 2 hours while doing some photo retouching on my ass on the couch. I’ve seen the same ads I don’t know how many times. I am actually genuinely pissed. I don’t watch TV often and that’s why [...]

I met up with an art director friend who now goes to the number one education for creatives who really get what a creative needs to get… After the basic what’s going on, yada yada and a few beers we talked about just that; creatives and what they need to get. I’ve had my fair [...]

Egg strategy posted a bit about consumers being negative towards advertising. How do we stay true (rather help our clients stay true)?
When we stop talking about the “new advertising era” and just do it! The orthodox advertising priciples don’t work, because they don’t work in the same context as when they were conceived. If I [...]