image

pirate arm

on personality, image, connotations etc.

Bookmarks for June 30th through July 2nd

These are my links for June 30th through July 2nd:

blogging about not blogging

It’s funny how some of the very productive bloggers that I read/half read even blog about not going to blog for a while. I would have found out anyway. Just saying.

brb

Bookmarks for June 23rd through June 26th

These are my links for June 23rd through June 26th:

feeling a bit meta

I have a few questions.

Hoping for some answers.

Bookmarks for June 22nd from 07:17 to 07:17

Latest interesting links for June 22nd from 07:17 to 07:17:

Bookmarks for June 13th through June 16th

These are my links for June 13th through June 16th:

how planners get respect

A planner that’s in a position to do a good job must have respect primarily from 1 - his/her clients and 2 - the creative team. This is in marketing and advertising. If you’re working as a freelance planner you might only have the client if you’re involved in strategic projects.

You get client respect by being relentlesly honest. You say yes sometimes but hopefully you say “no” even more often. Saying no means turning down money in a way (for agency). Saying no can be one of the best ways of getting the respect you deserve to continue to do a good job. Saying yes to everything gets you nowhere. If you genuinely feel like saying yes all the time - you’re not even needed.

If you want to enjoy respect from the creative teams you work with, start by admitting, and acknowledge, the fact that in 95% of the cases you will not deliver an insight that knock them out. Do not try to force this. It’s not doable. They’re smart people. Most of the time, you’ll be able to deliver some interesting observations. This is not to say it shouldn’t be interesting and engaging - not at all - this is where you earn your salary. You have to make it intersting and fun to work from. I wouldn’t call them insights after you’ve made them more interesting, still just observations, but hopefully interesting to work from.

For some wise words on what an insight is, read Adliterate’s post on insights.

It’s not good to get hung up over the insight business because there’s so much more to planning than that. It is, however, the most important thing to strive for. Insights.

Oh, and by respect I don’t mean you will respect my authoritaaaaay respect, but rather he/she really does want to make this thing as good as humanly possible respect.

imagination

Just because you can’t picture something shouldn’t mean you can’t imagine it. Imagination is rule-less. If you can imagine something, in time, you’ll be able to picture it. Too bad imagination in general deteriorates as we grow older. Kids don’t have trouble imagining anything. Best we can do is stay childish.

Bookmarks for June 8th through June 12th

These are my links for June 8th through June 12th: