Bookmarks for June 30th through July 2nd
These are my links for June 30th through July 2nd:
- Bumper stickers recruit Twitter followers in traffic - Springwise - Twitter bumper sticker. Honk your horn, follow me on twitter. Via Springwise.
- Sputnik Observatory For the Study of Contemporary Culture - Awesome TED-like video repository. Arts, science and technology.
- 35+ Examples of Corporate Social Media in Action - 35 examples of corporate social media in action.
Bookmarks for June 23rd through June 26th
These are my links for June 23rd through June 26th:
- The Prototype Experience -
- Daily EM : …random notes on technology, media, and society - A fellow at the Open Society Institute in New York, Evgeny Morozov writes about the future of technology, media, globalisation and other issues.
- Augmented Reality in Mobile and Gaming | Creativity Online - …like Xbox's Project Natal, a gaming console add-on that uses video cameras as input devices, it looks like there soon will be an entirely new generation of AR to play with. (For now, this process largely utilizes computer webcams and black-and-white symbols on paper as means to interact with 3D graphics–see our Need to Know tech primer for background.)
On AR, some cool examples.
Bookmarks for June 22nd from 07:17 to 07:17
Latest interesting links for June 22nd from 07:17 to 07:17:
- Pdf Search Engine - Free Ebooks - PDF search engine.
Bookmarks for June 13th through June 16th
These are my links for June 13th through June 16th:
- Convert Data, Files Online FREE: PDF, Word, Excel, Text, Images - Great converter tool. Over 50 file types.
- The Audience Is Always Right - TBWA slideshare on exciting times and the future. "The audience is always right - how peoples behavior change the way brands should do marketing"
how planners get respect
A planner that’s in a position to do a good job must have respect primarily from 1 - his/her clients and 2 - the creative team. This is in marketing and advertising. If you’re working as a freelance planner you might only have the client if you’re involved in strategic projects.
You get client respect by being relentlesly honest. You say yes sometimes but hopefully you say “no” even more often. Saying no means turning down money in a way (for agency). Saying no can be one of the best ways of getting the respect you deserve to continue to do a good job. Saying yes to everything gets you nowhere. If you genuinely feel like saying yes all the time - you’re not even needed.
If you want to enjoy respect from the creative teams you work with, start by admitting, and acknowledge, the fact that in 95% of the cases you will not deliver an insight that knock them out. Do not try to force this. It’s not doable. They’re smart people. Most of the time, you’ll be able to deliver some interesting observations. This is not to say it shouldn’t be interesting and engaging - not at all - this is where you earn your salary. You have to make it intersting and fun to work from. I wouldn’t call them insights after you’ve made them more interesting, still just observations, but hopefully interesting to work from.
For some wise words on what an insight is, read Adliterate’s post on insights.
It’s not good to get hung up over the insight business because there’s so much more to planning than that. It is, however, the most important thing to strive for. Insights.
Oh, and by respect I don’t mean you will respect my authoritaaaaay respect, but rather he/she really does want to make this thing as good as humanly possible respect.
imagination
Just because you can’t picture something shouldn’t mean you can’t imagine it. Imagination is rule-less. If you can imagine something, in time, you’ll be able to picture it. Too bad imagination in general deteriorates as we grow older. Kids don’t have trouble imagining anything. Best we can do is stay childish.
Bookmarks for June 8th through June 12th
These are my links for June 8th through June 12th:
- Cool uses of tech in recent advertising - creative use of technology. Video games, bands, major brands, and ad agencies themselves are all coming up with new ways to get attention online while typically leveraging the most popular social networks.
- The Complete Google Analytics Power User Guide - VKI Studios Blog - Complete Google analytic guide. I think.
- The New ShopSavvy: Faster, Bigger, Stronger - ShopSavvy is the useful app that allows you to use an Android phone’s camera to scan barcodes and get pricing information. More importantly, it allows you to compare prices of that item to prices on the web, where you’ll many times find a better deal. This new update which the team calls “Rodan” offers 1,000 new retailers and 750,000 new products, is better optimized for battery life and is much faster, I’m told.
The pricerunner mentality soon in everybody's hand - going offline-to-online-to-offline.
- GOOD Transparencies Archive - a set on Flickr - Visualizations of data, from GOOD Magazine. Some simplifying, some just ridiculously intricate (but beautiful).
- Facebook Trumps MySpace, Twitter Among NBA, Nascar Fans - Advertising Age - Digital - … Turner Networks, which recently made Nascar and NBA viewing social by letting users sign in to the various online networks to chat about the basketball games and races. But MySpace users are the most vociferous and accounted for the largest percentage of chatter about live sporting events.
- News from the Herd - Social media, brand planning and communications: Metrics and intuition - On measuring social media.







