a perfect glass of wine is a problem

There’s no way a bartender can just “happen” to finish a bottle as he pours a glass to a customer. He won’t be trusted again.

Glasses have no line that says “to here”. So even if he’s/she’s poured a glass to the invisible “to here” line, she just has to open another bottle. Even if it means dripping a single drop into the glass, it has to be done. It signals a conscious decision was made. It’s the only way. A “ah, perfect” won’t do.

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when is a café not a café?

I am biased when it comes to discussing coffee. I’ve been buying special imported beans and grinding them myself for more than 10 years now. I guess I’m a coffee nerd. If we are born as something new in a next life; I’ll be either a bean (how dull) or a bean picker from Costa Rica.

But, when does a café stop being a café and just a really expensive place with good wifi-access, that happen to have some old coffee standing around? I mean there are so many so called cafés and coffee shops that serve worthless coffee. Awful. Awful as in undrinkable. Awful as in it should be a crime. And when a cup of coffee costs more than at Starbucks (where the coffee actually is quite all right), is served by a schmuck who knows diddly-squat about this fine drink (who assumes I’d like half a gallon of milk in my coffee), who’s not even very nice and friendly, but has good wifi-access; what is it?

Did you ever think about how many, not only cafés, but restaurants and other eateries that serve really crappy food? I mean places run by people who take pride in delivering good food and a nice experience don’t come around too often in my book. And who’s to blame? We are. Just stop going and stop being so damn comfortable. Start doing it the Seinfeld way. Where you go to the soup nazi regardless of distance. I love small businesses. Businesses with a genuine touch. Those businesses need people to not take them for granted.

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Bookmarks for February 1st through February 3rd

These are my links for February 1st through February 3rd:

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media monsters

I think it’s the Roxik dude agin. Verbatim - fighting media monsters. Really nice. Me, being a professional media monster fighter, beat the shit out of my opponents with my 3 piece usb-stick fighter.


Come on!


Blam!!


What’s that? Huh? What did you say?

Winner!

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what do I care about?

This stuff never airing. Anywhere. Why does these brand raps, or whatever to call them, sound so fake? So forced and embarrassingly bad. Is it not doable? Powerful and real refresh everything idea though.

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bananas

Bananas are the best. Pre-packaged survival food. Snoozed too long? Pick up two on the way to the subway. Feel like having a chocolate but trying to slim down your (bit too fat) arse? Get a banana instead and feel good about yourself. You a monkey? No need for me to tell you anything.

This is a sponsored message by Chiquita. It’s not the blog writer’s proclamation of his/her banana love.

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(sirens sounding) I clicked on a banner!!!!

And the banner didn’t take me away. Hurrah.

I just have to write this. I mean I just reacted to a banner. Seriously. It stopped me in my skimming tracks. And what’s more - It didn’t make me leave the site against my will (yes, I am familiar with the control click and yes I have aprx 343 open tabs open at any given time). This little banner below… Did the job.

And I explored that little new Lumix camera. And I’m happy with that. I might even go and touch it after work. And I don’t work with Panasonic anymore, so that’s said.

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Bookmarks for January 27th through January 28th

These are my links for January 27th through January 28th:

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objective brand?

In an interview (article in Swedish magazine Tendens, John C. Havens of Porter Novelli in New York said “as in all communication, what is said must be relevant and objective” (my translation).

Now, the above is not a quote but rather a line in the stand first. The article is about building brands online. And about honesty and ethics being important in order to be successful in social media. Now, I don’t know if the journalist has framed it in a certain way; but I think it’s bullshit. I’ve been saying to myself for a long time now, that today more than ever, brands need to have a point of view, humor, a personality and all that stuff that humans have. I mean, if they’re going to continue to get involved in the more and more social aspect of media (I don’t think using social media is having conversations on twitter and facebook, but equally much launching campaigns while thinking connectedness and social aspects which might not fall under his definition of building brands using social media, coming from a PR angle) - you better not be objective like some judge.

And 5 minutes after reading the article I stumbled upon this post by Paul Isakson where he mentions purpose and action.

You cannot be objective and have a purpose and action (actions taken and planned). There is never one side to any coin. What you do have to do, however, is be relevant, have an opinion and stand by that. You can try really hard to be fair. But screw trying to be objective all the time. Being objective is something very few have to strive for. None reach it. No human anyway. Far more interesting is a point of view. Or how about just cracking a joke?

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dna problems


Don’t know from where. Got it from this dude on Twatter.

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