about
Funny you should ask started as a blog and over time turned into a consultancy. It’s headed by me, Olle Svensson (currently strategist & account director at doberman), who’s always been intrigued by brands and the roles they play in our lives. It’s especially interesting now, in an increasingly digital world which has opened up a new playing field that changes everything. And at the same time, much remains the same. So brands in an increasingly fast-moving, networked world. Making business sense of it all.
I’ve had the pleasure of working with companies such as H&M, FedEx, Novartis, Everest Poker, Reebok and Adobe on projects ranging from service/branded utility design, new brand development, social media strategies (often entailing organizational change management) to advertising. Even a bordello… I’m in commercial creativity rather than marketing or advertising, a perspective that does matter and it does have implications.
I’m a big believer in media positive thinking; being creative with media and technology instead of viewing it simply as delivery mechanisms. Partly to do with a background in marketing coupled with applications development and media studies, placing the many roles of media under the magnifying glass. I love the small infectious ideas that want to spread. Big, meaningful, coherent brand ideas however, is a must to start with.
You can reach me at olle [at] funnyyoushouldask [dot] biz or through the contact page.
