funny you should ask is a Stockholm based consultancy run by me, Olle Svensson. Having spent almost 15 years helping brands, organizations and individuals fit the technology piece into the transformation puzzle, my services are often described as digital transformation.

A bit simplified I spend time and focus on three focus questions. Helping figure out the future business logic, often drastically different than presently. Figuring out good ways to prototype these findings on the user side as opposed to trying to intellectualize our way to a conclusion, and finally helping organisations update slightly so as to make space for these new findings in a way that’s tolerable (desirable) and makes business sense.

Olle Svensson, business designer & digital strategist


– Together with Co:LabX I help companies accelerate their innovation and transformation efforts, meaning designing a clear and manageable way forward, using methods and tools that move plans and discussions to clear actions and learnings to build on.

– I hold a role on a small team within BellPal, focusing on “BellPal Next”, meaning innovation and early development of next iterations of products and the platform. BellPal develops technology and products within the senior health tech segment.

– On and off I do speaking sessions around the globe and I’m also increasingly an early (and varied) investor.

You can find a description of typical services provided under consulting.

Published posts by RSS-feed (no set frequency, english and Swedish).

You can reach me at olle [at] funnyyoushouldask [dot] biz, through the contact page or LinkedIn.

Past to present

Many years ago I fell into the marketing industry, much by chance. I was one of those, still fairly few, who knew code, SQL, object oriented analysis, digital touch point mapping and all that jazz. And marketing. With a more sociological interest (media cultural studies) in how a digital paradigm shift impacts people, organizations and society, marketing was indeed one place to be. From there I’ve moved to roles within brand strategy, through to service design and digital transformation.

Because things don’t fit nicely into departments and silos, moving across adjacent fields around business design has been a strength. Departments and silos are all affected by business transformation initiatives and my perspective and experiences greatly help in holistically anchoring these projects in leadership and c-level agendas.

Work within brand strategy, service design and innovation include companies like H&M, BMW, Hyper Island, Dustin, A1 Telecom Austria Group, Doberman, BellPal, Wired Consulting, Tele2 to name a few.