about brands, media and us humans

Some interesting thoughts, on the urban design note, from this year’s Picnic festival; urbanized technology. How cities “hack” technology that doesn’t take the context, i.e. city, into account. One example being the car, which isn’t utilized in the city in a way that the technicians behind it would have prescribed, if you will. Kind of makes sense. The new cars of today, the hybrids and the electrical ones, can be said to much better take this context into account. A hybrid runs on batteries in city environment and city driving; made possible not only because we have to cut down on fossil fuel usage, but because we know what city driving is like and so technicians and engineers take that into account.

It feels like much of the technological advancements we’re making today is about urbanizing technology. Or perhaps better explained; making technology contextually interactive. Giving data based on usage, and taking in data based on context. Urbanized technology is kind of the next step in every technology used. So we haven’t failed before, we just haven’t been there. Technology has been sand-boxed, whereas now it’s acting in an “object oriented programming” type of way. Manipulating other objects, and being manipulated by them.

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