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personlig kraft, moralisk styrka och ohämmad konsumtion

personlig kraft, moralisk styrka och ohämmad konsumtion

18/06/2013 · by funnyyoushouldask · in advertising, flicks, just a reflection

Translation Det var då det. Personlig styrka och moral, det var eftersträvansvärt. Inte bara en framtidssäkring helt enkelt, med eventuellt förmånliga villkor (vilka ju kunde kommunicerats), utan mer än så. Det sa någonting om din karaktär och styrka. Din mentala…

brands as a part of our environment and more

brands as a part of our environment and more

04/06/2013 · by funnyyoushouldask · in brand, business, design, just a reflection, marketing, what is around us

TranslationCamper is a quirky shoe brand from Mallorca, Spain. You react when you see them, from the characteristic “one-way-show-string” models, to the “rounded soldier boot meet clown shoe” inspired style but perhaps primarily their stores, in which their shoes are…

Being Agency Of Record

16/04/2013 · by funnyyoushouldask · in advertising, brand, business, digital, marketing

TranslationA while back there was an ongoing discussion about the future of the advertising agency. That time it was not about them moving into service design and products, the way it is now (agencies are always needing to change into…

design as building invisibility

design as building invisibility

10/04/2013 · by funnyyoushouldask · in creativity, design, digital, technology, video clip, ways of use

Translation “Something we’re trying to do in particular is let design get out of the way and let the user get to what they want,” Terrett says. “You shouldn’t come to the website and go: ‘wow, look at the graphic…

innovation, canibalization and re-evaluation

26/03/2013 · by funnyyoushouldask · in brand, business, marketing, planning, research

TranslationApple is not only great at finding industries ripe for disruption, but also famous for canibalizing their own range. The iPhone ate the iPod. iPads are very much to blame for decreasing PC sales. The iPad Mini overtakes iPad (Maxi?)….

design, design, design

design, design, design

15/03/2013 · by funnyyoushouldask · in design, what is around us

Translation Design is the bomb. Everybody talks about design. Responsive design. Designing for a digital age. Design thinking. Design thinking in customer experience. The designful company. I guess it risk becoming equally watered out/confusing (or for the initiated; finally as…

over-sharing, filter failure and yahoo

15/03/2013 · by funnyyoushouldask · in internet, just a reflection, social media, ways of use

Translation In short, Web 3.0 is fuelling greed for attention (validation) and I felt that I was falling into the same exhibitionist trap as everyone else. I tried to explain this to a journalist who was interviewing me about connectivity…

finding the small, effective, changes amongst the routinely unnoticed

25/02/2013 · by funnyyoushouldask · in design, flicks, just a reflection, what is around us

Translation Striking how deeply ingrained certain things are, and hence how effective it is to break away from those pre-existing truths; mental and social. Like colors for example. Heavy duty stuff should be black and yellow. Hardhats too. Except for…

No, you are NOT that important, social media guru

22/02/2013 · by funnyyoushouldask · in just a reflection, marketing, media, presentation, social media

TranslationI just got out of a meeting… I’m amazed, but at the same time not surprised, how little many companies and individuals working with technical and social media based marketing solutions and vehicles actually know about the context they operate…

brutal focus, simplicity and consequence

13/02/2013 · by funnyyoushouldask · in creativity, design, digital, technology, video clip, ways of use

TranslationAn example of brutal simplicity and great (for some) value is this little alarm clock that goes off if it’s sunny, and you really should get outside, and doesn’t if the weather is shit. Perfect for weekends and holidays. Nivea…

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